I do believe the design of the poster for a public service or political advertising does affect how we react to the cause. I don't believe the poster will completely affect my reactions but, I do believe the design of the poster can have some small affect on the way I look at the cause. When you see a advertisement for "A cleaner America," or something like that, where they are trying to get you to stop littering. A poster that has a clean design, where they show a field or park with no trash anywhere it does have some affect on the message. If the design shows a park or field with trash everywhere, it can have a different affect on the cause.
I did not think one ad would affect the larger view behind the cause as long as the message was still conveyed. However, you did make a good point about people thinking differently because of a picture/ad. I particularly like the example you gave. It made it easier to relate to what you are saying.
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